ExpertFlyer Hot Topics — Where the Rubber Meets the Runway
Google and Taiwan’s Tourism Bureau announced a joint campaign aimed at bringing more of Taiwan’s national heritage and beauty online for the world to experience. The “Anytime for Taiwan- Film Taiwan, Action!” initiative is a global competition that calls on travelers from around the world to share their Taiwan experiences through video stories on YouTube.
According to statistics released by Taiwan Tourism Bureau, the number of visitors to Taiwan broke 8 million in 2013 and is expected to grow to 9 million this year. The survey also indicates that over 60% of visitors are searching for travel information about Taiwan on the web. In order to help travelers discover more of Taiwan online, Taiwan Tourism Bureau teamed up with Google to launch “Anytime for Taiwan- Film Taiwan, Action!” as a way to encourage Taiwan visitors from around the world to share their knowledge of the country.
“The tourism industry plays a significant role in Taiwan’s economic development. We believe that this global campaign is the best of two worlds, leveraging technology to bring innovation to the tourism industry. With the support of YouTube, the Tourism Bureau is taking Taiwan to the global stage. We welcome travelers around the world to upload their videos to YouTube to win an opportunity to become tourism ambassadors for Taiwan,” said David W. J. Hsieh, Director-General, Taiwan Tourism Bureau.
“With people increasingly relying on the web to dream up, research and plan for their trips, the Internet can help share Taiwan’s heritage and landscapes globally. We’re excited to be working with Taiwan Tourism Bureau to celebrate and help export the beauty of Taiwan through YouTube, and hope to help travelers experience this beautiful island in new ways,” said Scott Beaumont, Managing Director of Google Greater China.
Those interested in competing in “Anytime for Taiwan- Film Taiwan, Action!” only need to upload their Taiwan travel videos through the “Film Taiwan” section of the Taiwan Tourism Bureau YouTube channel in order to be eligible for the grand prize of an around-the-world airplane ticket. The topics for the video entries are free choice, meaning clips from Taiwanese festivals, culture, food and shopping to local geographic destinations can all be accepted. In order to attract foreign participants, Tourism Bureau will offer NT$ 1 per vote on their entry videos as a subsidy to cover travel expenses in Taiwan.