ExpertFlyer Hot Topics — Where the Rubber Meets the Runway
The face of the modern business traveler has changed. For one, it is increasingly female – women are the fastest-growing segment among business travelers in the U.S., accounting for nearly half of the market. It is also getting younger – Millennials currently make up an upwards of 35% of the workforce and are expected to soon surpass Boomers in overall travel spending. It is also more often seen working in the lobby and public spaces rather than tucked away in a guest room. Hotels, among other travel industry companies like booking sites and DMOs, are being forced to look at their branding, business models and communications methods to meet the needs of this modern business traveler.
The business travelers of today – especially the ever expanding Millennial market – are looking for flexible work spaces with high-speed and complimentary Wi-Fi, where they have the option to work and network, enjoy a good meal, cocktail or cup of coffee and be as social as they choose. They aren’t looking for cookie cutter experiences, but to discover something new, different or unique with each hotel stay – from the design to culinary offerings or craft beer and cocktail selections at the bar.
Hospitality brands like Sonesta, a global collection of 55 properties in eight countries, have taken notice, and aim to deliver a guest experience that is different, and flexible to meet each guest’s needs – from business to leisure travelers.
According to Mark Sherwin, Executive Vice President Operations for Sonesta, the brand is “passionate about offering guests a sense of place, not just a place to stay.” Sherwin says there is “no typical Sonesta, but a portfolio full of diverse and distinctive properties as individual as its guests.”
A bold and independent-minded aesthetic is woven throughout the hotel’s guest experience, from lobbies and dining experiences to rooms – all also conveniently fitted with complimentary Wi-Fi for guests. Bright, vibrant tones are being carefully selected in design updates to brighten the mood, provide light and airy spaces and inspire creativity during each stay.
Read this CNN post for another perspective on the Makings of a Modern Business Traveler.