This month, ExpertFlyer talks with Greg Geronemus, Co-CEO, smarTours (www.smarTours.com), a discount group tour provider specializing in high quality packages to some of the world’s most fascinating countries. We’ll learn how SmarTours has carved a niche in a crowded and competitive travel tour market for more than 20 years.
“We’re seeing all of South America really shine in 2015, and one of the most pleasant surprises is Colombia. It’s a wonderful, diverse destination, and it’s a wonderful turnaround story for a country that has certainly had its challenges.”
Greg Geronemus, Co-CEO, smarTours
You say that the persistent labeling of international travel as outrageously expensive is now a misnomer. Why?
There is a real misconception about the cost of international travel that the travel industry has perpetuated for far too long. Our peers have successfully tricked the American consumer into thinking that international travel must be extremely expensive, and the consequences are tragic, in my opinion. Many Americans simply assume that places like Asia, Africa, Europe, and South America are out of reach, and just as problematic, when travelers come across affordable prices, they are trained to ask what the catch is or look for what’s wrong with the offer. The opposite should be true – the American traveler should expect affordability and ask why all the outrageously expensive travel offers cost so much. Continue reading →